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"Not everyone is going to get a great experience on day one - it takes longer than a day or a week." Bland said Twosome's advantages were its usability, price, social media integration and "responsive design", which allowed the website to function properly no matter what kind of device it was being accessed on.

Twosome is 20 per cent owned by Mighty Ape and the dating service will be promoted through the online shopping website's Facebook page and email database.

Albany-based Mighty Ape has grown to have over 500,000 customers since it was founded five years ago.

Bland said Twosome's main local competition would be Findsomeone, which is run by auction website Trade Me, and NZ Dating.

Email had a drastic impact on the use of postal services.

By 2013 New Zealand Post was considering reducing postal services to three days a week and was carrying 265 million fewer items than 10 years earlier.

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It works much like Tinder (swipe right on a picture if you're interested, left if you're not) but once a match has been established between two people, only the woman can initiate conversation.By the 2010s some New Zealanders were so addicted to using social network sites such as Facebook and Twitter that they felt the need to advertise that they were taking a Facebook or Twitter holiday – when they stopped posting for a day or so – for fear their followers might think something serious had happened to them.From about 2002 the development of technologies, often called Web 2.0, allowed greater social interaction on the web.But it still can be a murky world, where many are feeling their way.One person who's all too aware of the potential pitfalls is Whitney Wolfe.

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